LG Electronics Group has appointed acclaimed Michelin-starred chef Andrea Aprea as the new ambassador for its premium built-in appliance brands, LG and Signature Kitchen Suite (SKS).

Chef Aprea epitomizes the dual spirit of LG’s built-in line—blending innovation with simplicity. Like LG, he is driven by the goal of enhancing everyday life through advanced tools and techniques that make even the most complex culinary creations accessible. His philosophy aligns seamlessly with SKS’s True to Food ethos, which celebrates a deep respect for ingredients by honouring their quality, origin, and full potential