IFA 2025

IFA Berlin 2025 Opening Press Conference launched strong messages building on continuity and looking boldly into the future. The show has the powerful ambition to help all of us to “Imagine the future and shape it together”. Leif Lindner and Sara Warneke raised the curtain in anticipation of the exciting days.

IFA Berlin has always been about:

🔹 Innovation, transformation and people
🔸 Connecting people, ideas, and solutions
🔹 Bringing innovation to life and inspiring for a better life
🔸 Exploring what is in the future for all of us
🔹 Creating experiences beyond product presentations

➡️ This year’s focus on Artificial Intelligence (AI) is striking. AI is embedded everywhere, in all the products and solutions showcased at IFA Berlin.

Samsung’s Bespoke AI Laundry Combo: Smart Convenience for Modern Living

Since its 2024 launch, Samsung’s Bespoke AI Laundry Combo has sold over 100,000 units in Korea and earned 21 major awards, cementing its place in the all-in-one washer-dryer market. Designed to streamline laundry routines, it eliminates the need for manual transfer between machines, saving space and time. 

A Samsung survey of 206 Korean buyers found that top reasons for purchasing all-in-one models included hassle-free operation (23%), space-saving design (21%), and seamless wash-to-dry automation (11%). With this convenience, users are washing clothes more frequently, particularly dual-income households who prefer weeknight laundry sessions. 

Equipped with AI Wash & Dry, the Combo optimizes cycles based on weight, fabric type, and soil level, ensuring efficiency. Users appreciate features like Flex Auto Dispense (91% satisfaction) and AI Energy Mode (89%), which reduce detergent waste and cut energy consumption by up to 60%. Compared to conventional setups, it reduces spatial demand by 40%, offering greater installation flexibility. 

Samsung continues to push innovation with the 2025 model, increasing capacity to 18kg and shortening drying time by 20 minutes, allowing a full cycle to finish in just 79 minutes. “We aim to bring meaningful changes to users’ lives with personalized and innovative technology,” says Jong-Hun Sung, VP of Clothing Care R&D at Samsung.