Electrolux Group has set a goal of using 35% recycled plastic and steel in the products it manufactures by 2030.
The new target replaces the previous one, which focused only on recycled plastic, and expands its scope. The inclusion of steel increases the scope to over 40% of all materials purchased by the Group, approximately three times the scope of the previous target. In addition, the weight of recycled steel and plastic generated by the new target is almost double that of the previous target, which referred only to recycled plastic.The Group’s sustainability leadership has been recognized by the prestigious EcoVadis Gold rating , placing it as a sustainability leader in its industry and among the Top 5% of over 70,000 companies globally. The non-profit organization CDP also recognized Electrolux Group’s sustainability leadership with an A for its climate work.
Category Archives: Domestic appliance news,
Blueair launch Certified Asthma & Allergy Friendly® Classic Pro air purifier
The Certified Asthma & Allergy Friendly® Blueair UK Classic Pro Air Purifier is designed with your health in mind. This isn’t just an ordinary air purifier—it’s undergone extensive independent testing to meet the highest scientific standards.
To earn the prestigious Asthma & Allergy Friendly® Certification, the Classic Pro demonstrated its ability to:
– Remove a minimum of 90% of airborne allergens
– Lock allergens securely within the filter to prevent recirculation
– Adhere to strict limits on ozone emissions for safe operation
Powered by advanced HEPASilent™ technology and cutting-edge medical-grade HINS lighting, the Classic Pro delivers unparalleled air purification. Say goodbye to seasonal sneezes—just in time for allergy season here in the UK.

Russian appliance market
The ongoing global conflict significantly impacted the Russian appliance market in 2022, with a 35% contraction following the departure of major international brands. However, the market demonstrated remarkable agility, nearly fully recovering by year-end as local players filled the void. Production shifted, with some international facilities changing hands while others increased local output, strengthening ties with China.
Despite volatile exchange rates, soaring freight costs, and payment challenges, the Russian MDA/BIA market reached 18.2 million units (5.51 billion EUR) in 2022, fueled by pent-up demand. In 2023, the market saw unit and Ruble growth as conditions somewhat stabilized. However, EUR volume remained flat.
2024 brought increased payment complexities, resolved through intermediaries for China and Ruble payments for Turkey. The market continued its unit growth, maintaining stable EUR volume, showcasing unexpected resilience.
However, 2025 has begun with a sales downturn despite a better exchange rate, potentially due to global political uncertainties.
Despite sanctions, the Russian market has shown surprising stability and modest growth. Gray market imports continue to supply demand for well-known brands, and some major players are considering or have already re-entered the market.
In conclusion, the Russian appliance market has proven surprisingly resilient due to local adaptation, new trade dynamics, and persistent demand met through various channels. While future uncertainty remains, its performance highlights its adaptability
Fridge and SDA recycling plant in Scotland,
Enva, one of the UK and Ireland’s leading recycling and resource recovery specialists, has officially opened a new fridge and SDA recycling facility in Perth, Scotland. This multi million pound investment has delivered a flagship facility capable of achieving the highest possible recycling standards.
The state-of-the-art facility, the only dedicated fridge and SDA recycling plant in Scotland, has the capacity to process 4,000 fridges and 300 tonnes of SDA per week providing Scottish residents with the ability to sustainably recycle all their waste fridges and small electrical appliances such as kettles, toasters, vacuum cleaners, and coffee machines.
Applia calls for Swedish tax to be abolished
Sweden’s electronics tax is gaining more and more enemies. Now the industry organization Applia is taking a hard line against the state – and bringing along several of the country’s largest electronics players. – It’s greenwashing, says chairman Kent Oderud.According to a report from Applia, which is a trade association for manufacturers and importers of electrical household appliances, the Swedish electronics tax on white goods and home electronics has doubled since its introduction in 2017 – despite not having shown any measurable effect. Now the organization is demanding that the law be abolished.We need initiatives that promote sustainable products and circular business models – not a tax that just raises prices and moves trade abroad.
AWE 2025
Haier introduced its pioneering “Eye of AI” technology, equipping smart devices not only to “process voice commands” but also to “visually interpret” their environments. Revolutionary applications include range hoods that track cooking pots, ovens that monitor grilling progress, and washing machines that analyze laundry cycles, all achieving effortless, hands-free appliance management. Huawei’s upgraded Harmony Smart Home debuted experiential zones emphasizing intuitive voice control, air quality enhancement, and retrofit-friendly smart home solutions, redefining modern living. Hisense utilized its self-developed StarSea Large Model to evolve appliances from basic “functional tools” into proactive “AI companions”, enhancing emotional intelligence and user-centric adaptability. Siemens’ AI Vision simplifies cooking workflows; Gree’s AI dynamic energy-saving technology enables instant efficiency on startup; Fotile unveiled the world’s first AI-powered healthy cooking system, Healthy CookingGPT; and Robam premiered its “Culinary Master” AI model. Collectively, these innovations signal a transformative leap in AI-powered home technology.
Milan Design Week Miele
Miele Reignites the Love for the Heart of the Home
As the design world converges on Milan for its annual Design Week, Miele is reaffirming its enduring promise to elevate the heart of the home with the relaunch of its compelling communications campaign, “Once upon a Miele, always a Miele.” This powerful message speaks directly to the unique bond formed with Miele appliances, asserting that once you’ve experienced their unparalleled quality, unwavering reliability, and intuitive ease of use, there’s simply no turning back.
Building on its initial success from September 2024, this second wave of the multimedia campaign sweeps across 49 countries, showcasing Miele’s comprehensive range of household innovations. However, this time, the spotlight shines brightly on the kitchen – the true nucleus of modern living.
Miele understands that the kitchen is more than just a place to prepare meals; it’s a space for connection, creativity, and cherished moments. This campaign beautifully captures that sentiment, weaving together evocative imagery with glimpses into the exceptional features that define Miele kitchen appliances. The aim is to not just inform, but to truly fascinate and inspire those who value both performance and aesthetics in their culinary spaces.
Imagine the seamless integration of a Miele combined steam oven, where culinary exploration meets effortless maintenance thanks to the innovative HydroClean self-cleaning function. Picture the sleek sophistication of a Miele induction hob with an integrated hood, a masterpiece of elegant design that not only performs flawlessly but also becomes a stunning focal point in any kitchen.
These are more than just appliances; they are meticulously engineered tools designed to enhance every aspect of the cooking experience. Miele’s commitment to high-quality materials and timeless design ensures that these appliances not only perform exceptionally but also integrate harmoniously into diverse kitchen styles, adding a touch of understated luxury.
Through this renewed campaign, Miele invites you to rediscover the joy of cooking and the enduring satisfaction of owning appliances built to last. “Once upon a Miele, always a Miele” isn’t just a tagline; it’s a testament to the lasting relationship Miele builds with its customers, a promise of quality and reliability that transforms the everyday into something truly exceptional, starting right at the heart of your home – the kitchen. As Milan Design Week unfolds, Miele reminds us that true design excellence extends beyond aesthetics, encompassing the enduring quality and intuitive experience that make a Miele kitchen a joy to live with, day after day.
Scandi collection
Hamilton Beach introduced the Scandi Collection into the UK market
Soft matte cream and bold black finishes, paired with elegant wood accents – these kettles and toasters are more than just appliances; they’re pure kitchen goals.


International Roundtable of Household Appliance Manufacturer Associations
The International Roundtable of Household Appliance Manufacturer Associations (IRHMA) gathered once again, this time in Shanghai, China 🇨🇳 to exchange insights on key developments shaping the industry worldwide.
From advancing sustainability to adapting to evolving policies, discussions focused on the future of home appliances in a rapidly changing landscape.
With many representatives from across continents, the industry came together to explore shared opportunities and drive innovation forward.
IRHMA remains a vital platform for global collaboration, reinforcing the commitment to a more sustainable and competitive sector.

Schott Showcasing Innovation at AWE Shanghai 2025
At AWE2025 in Shanghai—Asia’s top home appliance trade show. Schott showcased two innovations for the Asian market: CERAN® matte line and CERAN Luminoir® TFT.
🏆 CERAN® matte line: Our deep black cooktop with a matte finish won the AWE Best Innovation Award 2025. Its advanced coating delivers an elegant, easy-care surface with clear control visibility and reduced scratch visibility. Matte cooktops are slated for launch in spring 2025.
🖤 CERAN Luminoir® TFT: Our next-generation glass-ceramic cooktop enables smart display and lighting integration. It allows vibrant, multi-color TFT displays to shine through while keeping the deep black look—even when switched off.

