At IFA Berlin 2026, Morphy Richards celebrated its 90th anniversary by unveiling a broader vision for modern home living, centred on its “Smart Ideas for Your Life” philosophy. The company showcased innovations across kitchen appliances and air treatment, highlighting its expansion beyond its traditional small appliance roots.

Among the headline products was the S1 Pro Ductless Portable Air Conditioner, a hose-free cooling solution combining air conditioning, fan and dehumidification functions, alongside the more compact S1 Lite.

The company also featured the D1 Ultra Dehumidifier, which received an honour in the Best in Design category at the IFA Innovation Awards 2026.

In the kitchen category, Morphy Richards introduced the new Fusion Kettle and Fusion Toaster, combining retro-inspired styling with modern functionality. [

The showcase attracted strong interest from retailers, distributors and consumers, underlining growing momentum behind the brand’s expanding portfolio of home comfort and lifestyle products.