Hoshizaki Europe B.V. has announced the promotion of Simon Frost  to the role of Country Director for UK & Europe.

In his expanded position, Mr. Frost will collaborate closely with Hoshizaki’s regional teams across the European continent to streamline operations, align commercial strategy, and strengthen the brand’s standing as the world’s leading supplier of ice-making and commercial refrigeration equipment.

With over three decades of experience in the foodservice and commercial equipment sectors, Mr. Frost brings extensive expertise to the expanded regional role. He previously served as Country Director for the UK and Ireland, successfully steering local growth, navigating post-pandemic supply chain complexities, and expanding distributor and dealer networks.