Samsung has named Johnathan Marsh as its new head of home appliances for the UK and Ireland, a move that signals renewed momentum within the brand’s recently formed Home Entertainment and Appliances (HEA) division.

Marsh brings more than 25 years of retail experience across John Lewis, Currys and Dunelm — a background Samsung says will help sharpen category strategy and deepen ties with key retail partners. His remit includes driving growth in refrigeration and laundry, two categories where Samsung continues to push connected technology and premium design.

Dan Harvie, VP of Samsung HEA UK & Ireland, called the appointment a “statement of intent,” highlighting Marsh’s long-standing familiarity with the brand and its retail ecosystem.

Marsh said he’s focused on helping consumers better understand how smart features, energy efficiency and design can elevate everyday living — while supporting retailers in bringing those stories to life both in‑store and online. He also pointed to emerging consumer needs as a major opportunity for new category development.

Samsung’s HEA division launched earlier this year, and Marsh’s arrival adds further weight to the brand’s ambition to accelerate appliance growth across the UK market.