Despite steady sales across key European markets—including Italy, Spain, and France—Groupe SEB is facing a sharp 40% drop in operating margins. The downturn comes even as new product innovations, such as floor scrubbers, continue to perform well regionally.

In response, CEO Stanislas de Gramont has unveiled a strategic €200 million cost-saving initiative aimed at restoring profitability. The plan, set to roll out through 2027, reflects the group’s commitment to operational efficiency and long-term resilience in a challenging economic climate.

As the home appliance sector navigates inflationary pressures and shifting consumer demand, Groupe SEB’s move signals a broader trend toward leaner, smarter growth strategies.