Groupe SEB, a historic leader in small household appliances, is expanding with a new reconditioning business and a strategy grounded in innovation, local manufacturing, and sustainability. In 2024, the group posted €8.2 billion in revenue and 5% organic growth, boosted by acquisitions like Pacojet and Forge Adour.

Innovation-Fueled Resilience 
Despite market challenges, the sector grew 8% in 2024 and continues to rise, driven by accessible yet tech-forward products. “Innovation powers renewal and growth,” says Sébastien Alègre, French Market MD, citing Groupe SEB’s 300 annual product launches and 1,500 innovation-focused employees.

Vacuum and Kitchen Products Lead 
Vacuum tech, led by the Rowenta X Clean 10 electric mop, accounts for over 30% of global household appliance budgets. Kitchen appliances like air fryers and multi-cookers also surge, fueled by changing lifestyles and a demand for versatile tools.

Beauty Segment Gains Ground 
Personal care products, under the Calor brand, have become a strong growth area. Driven by influencer campaigns and evolving home beauty habits, Calor blends design and performance for diverse users.

Made in France, Built to Last 
With 11 French sites, Groupe SEB emphasizes domestic manufacturing and long-term repairability—offering 15 years of affordable spare parts.