Antitrust Beko whirlpool

English Antitrust yesterday published the list of issues it intends to evaluate to give the green light to the merger of a large part of # whirlpool ‘s European activities with those of arçelik in beko europe . Two weeks of fire began for the corporate affairs teams of Whirlpool Corporation , led in Europe by Maurizio David Sberna and of Arçelik Global . They have until November 21st to demonstrate to the Competition and Markets Authority that the operation would not significantly reduce the competitive framework in the medium-low range of the washing and cooking categories. Whirlpool’s key argument is “if the merger doesn’t happen we would leave the market and competition would be reduced anyway”. Arçelik seems to understand from the statements of its CEO Hakan Bulgurlu that “the crisis phase of the sector is not short-term” and rationalization therefore appears to be the only way to transfer value to consumers.

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