Mehdi Dahmani , 55, will take care of the commercial animation of Fnac stores in France from February 20, directly or as a franchise. He will work in collaboration with the Fnac regional sales directors.

A graduate of KEDGE Business School , Mehdi Dahmani rose through the ranks, becoming store manager Darty , then sector manager Leroy Merlin . In the early 2000s, he took care of the French development of PC World for the Dixons Retail UK group , before becoming the European director of logistics upgrading.

Mehdi Dahmani joined the PPR Group (formerly Kering) in 2007, first as Operations Director of the Surcouf site , then Director of Home Services at Fnac . He continued his rise by becoming director of quality and operations at Fnac in 2012, then director of after-sales and second-life operations. He was director of after-sales and omnichannel logistics operations for the Fnac brand since 2017.

During his career at Fnac and Fnac-Darty, Mehdi Dahmani mainly operated the digital transformation of logistics operations and modernized the after-sales service