ELICA CELEBRATES THE TWENTIETH ANNIVERSARY OF ITS JOINT VENTURE IN JAPAN


Elica and Fuji Industrial commemorate 20 years of collaboration
with an event at the Italian Culture Institute in Tokyo.
One of the longest running relationships between Italy and Japan,
that goes beyond business.

has contributed to revolutionize the classic style of the , 24 November 2022 – Elica, world leading company in the production of
kitchen ventilation systems, celebrates the twentieth anniversary of Ariafina. The
brand born in Japan as a result of the joint venture with Fuji Industrial, Japanese leader
in the production of kitchen hoods.
To mark the celebration, an event promoted by the Ermanno Casoli Foundation in
collaboration with the two companies will be held today at the Italian Culture Institute
in Tokyo, where “Iride”, a work of art by the Italian artist Gianluca Malgeri, made in
honor of this anniversary, will be presented. Once again it will demonstrate the
importance of art and culture that has led Elica to bring forth successful paths, even
beyond national borders.
The venue chosen to celebrate this important anniversary was not accidental: The
Italian Culture Institute in Tokyo is an institution committed to spread our country’s
history and culture, as well as to promote Italian creativity in Japan. The building where
the Institute is based, designed by Gae Aulenti, is one of the most significant symbols
of the strong relationship between the two nations. Moreover, the Ariafina joint
venture, combining the beauty of Italian design with the flawless functionality of
Japanese industrial tradition, is an excellent example of how two seemingly distant
worlds are able to communicate, also thanks to the universal language of art.

This collaboration dates back to the beginning of the 2000’s, a period in which Elica,
undergoing a moment of significant expansion, decided to broaden its horizons by
looking towards Japan: a highly industrialized country, where the cooperation with a
local partner was necessary to work there. Hence the decision of the joint-venture
with Fuji Industrial, indisputable leader in the Japanese kitchen hood sector with a
market share of over 50 percent Ariafina Co Ltd was established from the partnership between the two companies, with
the aim of operating in the high-end market segment: a top-level market niche that
did not exist in the Japanese hood sector at the time.
Over the years, Ariafina has contributed to revolutionize the classic style of the
Japanese kitchen, which had always been small and barely visible in the house. Thus,
establishing itself today as a well-known brand able to combine the quality of Italian
design with the avant-garde of Japanese technology.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.