Haier recently showcased at The KBB Show at the NEC, Birmingham, dated 6-9th March and is proud to have the debut launch of one of its new built-in appliances – Series 6 : the complete range of premium  cooking appliances guided by Artificial Intelligence.  The launch saw the first ever collection of Haier built-in appliances onto the UK market, and further enhanced Haier’s excellent reputation for premium design, quality and reliability alongside connectivity and cutting-edge innovation.

The stand also hosted a live cooking event, including a special guest appearance from a well- known TV celebrity. To support our goal, we launched ‘Club Haier’ an exclusive retailer loyalty scheme offering preferential terms for displaying Haier retailers.

Also showcased was the hub of the kitchen of the future, the spectacular Chef@Home oven, which, thanks to a presence sensor, turns on automatically, giving the user access to the 19” full touch control screen. The journey to discover the innovative “Cook with me” technology, which is designed to bring Artificial Intelligence into everyday life: plus, the PreciTaste technology recognises the types of food placed inside the oven, so it automatically sets the cooking parameters, sending the user a notification when the food is ready.

Thanks to the premium technology, elegant and minimalist designs of range of ovens, hobs, hoods, refrigerators, and dishwashers that connect to the hOn App and AI offer tailor-made solutions for the modern home.

As well as showcasing the amazing innovative tech features across the new range of connected ovens, hobs & hoods, there was also an opportunity to witness hi-tech integrated and freestanding laundry and cooling appliances, where visitors were guided on a journey of discovery through a world designed to make the “Connected Home” a reality, thanks to Artificial Intelligence and the Internet of Things.