GE Microban

GE Profile™ is rolling out their Top Load 600, 700, and 900 series as well as the Front Load 950 – all of which include smarter wash technology, SmartDispense™ technology, tangle control, and feature Microban antimicrobial technology to reduce the growth of odor causing bacteria.

The Top Load 900 series even features the first-ever washer with built-in voice assistant!

The GE team displayed Microban treated laundry and dishwasher systems at #KBIS this week, alongside the expansive product portfolio from their house of brands. Be on the lookout for the new laundry series to become available in the coming months!

The full GE Profile laundry lineup includes the Top Load 600, 700 and 900 series as well as the Front Load 950. Industry-leading features across the portfolio include:

Smarter Wash Technology that automatically senses the amount of dirt and grime in the water and adjusts the cycle to clean the exact amount, avoiding over- and under-washing, wasting time, water and energy.SmartDispense™ Technology automatically adjusts the amount of detergent dispensed depending on the size of the load and detergent used.Tangle Control intelligent technology adapts the wash action to minimize tangled loads.Microban® Antimicrobial Technology is built into components including the gasket, dispenser and draining system delivering Protection That Lives On™ load after load to help prevent the growth of odor-causing bacteria.

From the Laundry Room to the Kitchen: Introducing the GE Profile™ UltraFresh System™ Dishwasher

Following an incredible response to the UltraFresh Front Loader, in September 2021 GE Appliances released the first and only dishwasher with built-in Microban® antimicrobial technology to provide a smarter, cleaner dishwashing experience 24/7, for the life of the dishwasher. Microban technology is built into common touchpoints of the machine including handles, control panel, silverware baskets, and filters to remain 99% cleaner than untreated surfaces.

Adopting the Drain, Dry, Defend, approach, the UltraFresh System™ Dishwasher works in between cycles to protect against mold, mildew, and odors caused by water and food residues. Microban® technology combined with the automatic circulation of fresh air and renewal of water create an inhospitable environment for unwanted microbes, so the dishwasher is left fresher cycle after cycle.

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