Samsung said on Tuesday it will merge its mobile and consumer electronics divisions and named new co-CEOs in its biggest reshuffle since 2017, to simplify its structure and focus on growing its logic chip business. The sweeping move is the latest sign of centralised change at the world’s largest memory chip and smartphone maker, after Vice Chairman Jay Y Lee was paroled in August from a bribery conviction.

The head of visual display business, Han Jong-hee, was promoted to vice chairman and co-CEO, and will lead the newly merged division spanning mobile and consumer electronics as well as continuing to lead the TV business. Han has risen through the ranks in Samsung’s visual display business, without experience in mobile. Analysts said it was unclear what kind of changes or divisions of labour are expected under Han.