Dyson introduced a new hair attachment for its SupersonicTM hair dryer, equipping stylers with a solution to smooth stray strands without extreme heat. The new Flyaway attachment harnesses the Coanda effect – a phenomenon first engineered for styling within the Dyson AirwrapTM styler – to attract and lift longer hairs to the front, while pushing flyaways through the tress and out of sight.
Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world. While stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage.
The Dyson SupersonicTM hair dryer is the fastest hair dryer, powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm. The size of the Dyson digital motor V9 allowed engineers to reposition the motor to the handle for optimum balance in the hand. Intelligent Heat Control measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair’s shine. Air MultiplierTM technology amplifies air by three times to produce a high-pressure, high-veolcity jet of controlled air, for fast drying and precision styling.
After rigorously testing different hair types in our laboratories, Dyson engineered different attachments for the SupersonicTM hair dryer to style different types of hair: the smoothing nozzle, styling concentrator, diffuser, wide tooth comb, and gentle air attachment