Whirlpool UK Appliances Limited, parent company to KitchenAid, Whirlpool, Hotpoint and Indesit, has appointed Lee Collett to Kitchen Channel Director.

Lee joined Whirlpool in 2011 and has excelled in several roles within the business, including National Account Manager and Channel Controller. As National Account Manager, Lee was responsible for building and maintaining relationships with major eCommerce retailers including AO and Amazon. Lee also played an important part in the acquisition of Indesit Company by Whirlpool UK Appliances Ltd, taking the lead within the Whirlpool sales team. Lee then took on the role of Field Sales Manager, responsible for sales and distribution of the Whirlpool, Hotpoint and Indesit brands within the Independent Channel.

Recently, Lee’s role of Channel Controller provided an insight and experience in managing the distribution of the premium brand, KitchenAid. His new role as Kitchen Channel Director will see Lee take on further responsibility across all four of the Whirlpool UK brands, working with kitchen distributors, kitchen studios, builder’s merchants, housebuilders, the contract market and national DIY and kitchen retailers.