In early 2024,Haier proudly inaugurated a new cooking production plant in Turkey, marking a significant milestone in the realm of kitchen design and customization.

This cutting-edge facility is dedicated to winning the premium segment with the Titanium platform tailored for Haier’s revolutionary ID SERIES, which debuted at EuroCucina.

The plant represents a leap forward in cooking and built-in production, also highlighting Haier comment to the environment. With a 60% reduction target in CO2 emissions using renewable energy and plastic-free materials, sustainability is at the forefront.

This expansion in Turkey reflects  Haier to being close to customers, fully embracing a zero distance-to-consumer style, while guaranteeing high-quality products that consistently exceed consumer expectations.