Electrolux EcoLine Hub at Fuorisalone

The Electrolux EcoLine Hub is open now at Fuorisalone 2024, our one-off installation aimed at increasing environmental awareness and more sustainable living practices.

If you’re attending Milan Design Week then please come and visit us. You’ll find the Electrolux EcoLine Hub within the BAM – Biblioteca degli Alberi (Library of Trees) and we’ll be open until Sunday 21 April.

A unique space where education meets inspiration, the Electrolux EcoLine Hub also includes an exhibition of products that are part of the Electrolux EcoLine range – a selection of our most energy efficient kitchen and laundry appliancesThe products dedicated to garment treatment feature a revamped design that enhances and simplifies the physical and digital user experience. For the first time, Electrolux’ washing machines feature the SmartSelect interface, which adjusts cycle duration and temperature based on needs and can help save water, energy and time. The SensiCare+ technology allows to save up to 40 percent in time, water, and energy by detecting the weight of each load and adjusting the wash cycle*. The SmartSave function featured in the dryers allows to choose between drying more energy efficiently or faster to save time. Visitors will also have the opportunity to explore in detail all the new features of the latest models in an immersive and in-depth experience.

In addition, thanks to AWorld, a mobile app that fosters a culture of sustainability through gamification, it will be possible to calculate one’s Carbon Footprint, introducing a fun way to learn about sustainability. Furthermore, a collection point for small WEEE will be set up inside the Hub, thanks to the partnership with Erion WEEE, a non-profit consortium for electronic waste management and recycling of which Electrolux is an active member. In addition, “Materia Viva” (“Living matter”), a docufilm created by Erion WEEE in collaboration with Libero Produzioni to raise awareness about sustainability, the circular economy and WEEE, will be screened. Leveraging a pop approach, experts and well-known personalities guide the audience to good recycling practices, demonstrating how simple gestures can help contributing to a better future.

Whirlpool Corporation Named One of the World’s Best Companies for 2023 by TIME

Whirlpool Corporation announced today that it has been recognized as one of the World’s Best Companies for 2023 by TIME magazine. To create the list, TIME partnered with Statista, a leading provider of market and consumer data, to conduct a comprehensive research study identifying the top performing companies across the globe. Whirlpool Corp.’s inclusion on the list reflects its dedication to delivering products and solutions that enhance the lives of people around the world while contributing to a more sustainable and responsible future.Whirlpool Corp. is frequently recognized as an exemplary organization. This year alone, Whirlpool Corp. was named one of the Worlds Most Trustworthy Companies by Newsweek, one of America’s Most Just Companies for 2023 and one of the World’s Most Admired Companies by Fortune for the 13th consecutive year.