🧊 Smart design meets sustainable living: LG Electronics is showcasing its latest refrigerator lineup at IFA 2025, engineered specifically for European lifestyles. The new Fit & Max series—featuring French door and bottom-freezer models—delivers cutting-edge energy efficiency, intelligent features, and space-conscious styling for modern kitchens.

🌍 Designed for Europe, Built for Efficiency

Responding to growing demand for eco-friendly appliances, LG’s new models meet—and in some cases exceed—the EU’s top-tier “A” energy rating. The bottom-freezer model surpasses the standard, while the French door variant earns an impressive A rating, a rare feat in its category.

This performance is powered by LG’s advanced insulation and AI-driven energy-saving technologies. By learning household usage patterns, the refrigerators optimize compressor activity during low-demand periods, reducing electricity consumption without compromising freshness.

🧠 Smart Features for Smarter Living

The Fit & Max lineup is packed with intelligent innovations:

• AI Fresh: Tracks door-opening habits and pre-adjusts cooling to maintain consistent temperatures.
• AI Saving Mode: Automatically reduces energy use during off-peak hours.
• Linear Cooling™ & Door Cooling+™: Minimize temperature fluctuations and deliver fast, even cooling.
• Fresh Converter+™: Customizable compartments for meat, fish, and produce.

🏡 Space-Savvy Design for Compact Kitchens

European kitchens often demand clever use of space—and LG delivers. The Zero Clearance Hinge allows doors to open fully even when placed flush against walls, while the Premium Flat Door design offers a sleek, built-in aesthetic.

Inside, storage is maximized with:

• Retractable Shelves for tall items
• Deeper Shelving for added capacity
• Soft Closing Doors for quiet, smooth operation

❄️ French Door Model: Slim, Stylish, and Functional

LG’s new French door refrigerator debuts a Thin Door design with integrated ice and water dispensers. The Ultra Slim In-Door Ice Maker frees up shelf space while ensuring a steady supply of ice. Enhanced basket design prevents bottle tipping, and flexible shelving adapts to diverse storage needs.

🧊 Bottom-Freezer Model: Flexible and Family-Friendly

The bottom-freezer series offers multiple size options and customizable compartments:

• Adjustable Shelf with seven height settings
• Retractable Shelves for bulky items
• Movable Bucket, My Box, and Mini Door Basket for personalized organization

💬 A Vision for the Future

“LG’s new refrigerator lineup reflects our commitment to meaningful innovation—combining energy efficiency, smart technology, and space-conscious design,” said Lyu Jae-cheol, President of LG Home Appliance Solution Company. “We’re focused on making everyday life easier, more sustainable, and beautifully integrated into the modern home.”