Electrolux sustainable packaging receives the Red Dot Best of the Best The design of the new packaging of Electrolux Group has won for design quality and creativity. This award is given to revolutionary design solutions and is the highest recognition of the Red Dot Award: Brands and Communication Design. Only the best products in individual categories receive this award.

result is a new design concept that uses illustrations on boxes to emphasize the Electrolux brand promise of  Contributing to a better way of life  and the shift from a product-centered to a human-centered approach. The illustrations show people, without gender or ethnic boundaries, in different everyday situations.

The design also helps make packaging more sustainable. With the new system, in fact, the boxes are easily adaptable to hundreds of appliances of various sizes, and so the number of different packaging has been reduced. Water-based ink is also used, in smaller quantities. also use unbleached FSC certified raw cardboard, without protective varnishes or laminations, which could contaminate the recycling.