Ninja Heats Up Outdoor Living with Smokeless Fireside360™ Launch

SharkNinja is turning up the heat—literally—with the debut of its first outdoor heating system, the Ninja™ Fireside360™. This all-in-one propane fire pit delivers full-body warmth with zero smoke and no cleanup, powered by proprietary HeatZone™ technology.

The launch marks Ninja’s bold entry into the outdoor lifestyle space, expanding its lineup of innovative products that already includes viral favorites like the CREAMi™ ice cream maker, high-performance blenders, and air fryers.
Total comfort. No mess. Ninja’s signature problem-solving design now goes beyond the kitchen.

Ninja propane outdoor cooking system

The new Ninja FlexFlame, Ninjas first propane-powered outdoor cooking system that delivers 5 unique ways to cook—all under one hood with zero compromises.
With precision temperature control, woodfire smoke, and high-powered cyclonic air, you get:

🥩Flavor-packed high-heat grilling
🍖Low & slow smoking made easy
🍗Faster, crispier roasting
🍕Artisan pizza making
🥞High-heat flat top griddling

Cyclonic Air: A high-velocity convection fan that provides heat within the grill cavity, resulting in faster cooking*, even crisping and browning, and the ability to preheat to 600°F in as little as seven minutes.
Precision Propane Flames: With a digital control panel, users can select a function and temperature that’s maintained through auto-adjusting flames, using up to 25% less propane*.
Ninja Woodfire Technology: Add smokey BBQ flavor to classic low-and-slow, cold smoke, or add smoke to any meal with just two cups of pellets.

Shark IFA 2024

SharkNinja took centre stage at this year’s IFA 2024 to unveil a fresh run of transformative products that will launch across the EMEA region for the home 

Set to shake-up the at-home espresso coffee market, SharkNinja announced today that it will make its first EMEA entrance into the espresso coffee machine category this year with the launch of the Ninja Luxe Café range SharkNinja’s latest innovations for EMEA include the Ninja Luxe Café, an all-in-one espresso, filter coffee, and rapid cold brew maker (available in select models only); the Shark PowerDetect Robot, a robot that optimises cleaning by detecting and reacting to its surroundings; the Shark SteamPickup 3-in-1 Hard Floor Cleaner, a new steam mop that also collects debris, and the Ninja Foodi 8-in-1 PossibleCooker, a versatile multi-cooker that can slow cook, steam, sear/sauté, cook rice, and more.  Additionally, SharkNinja is further expanding its product lineup in Europe and the Middle East. The upcoming releases include the Ninja Foodi 8-in-1 PossibleCooker, designed to simplify meal prep and cleanup for large families. These new products are poised to enhance the at-home cooking experience for both novice and experienced chefs.



SharkNinja Announces New Ninja SLUSHi Frozen Drink Maker: 

The latest innovation from makers of the viral Ninja CREAMi lets users craft hassle-free, flavour-filled slushies at home. Now, kids and adults alike can enjoy their favourite slushies without leaving home thanks to the advanced technology of the Ninja SLUSHi Frozen Drink Maker bringing commercial-grade frozen beverages right to your kitchen.

Futhermore, Ninja has announced the launch of the new Ninja Blast Max Portable Power Pro. The new Ninja Blast Max has three programmes to choose from to create the perfect smoothie creations – blend, crush and smoothie. As it crushes ice to snow, there is no need for liquid when you blend.

Ninja SLUSHi

The new Ninja SLUSHi™ Professional Frozen Drink Maker. Now, everyone can enjoy their favorite slushies without leaving home thanks to our advanced RapidChill technology, bringing commercial-grade frozen beverages right to your kitchen.

Over 16 months, the Ninja team worked to create an at-home slushie maker that rivals commercial machines found in resorts, restaurants, movie theaters, and convenience stores. This effort led to a core engineering team becoming experts in AC refrigeration, evolving the prototype through eight transformative builds to develop the Ninja SLUSHi

Ninja woodfire

Ninja, is the 1 brand in small kitchen appliances in the U.S. helping consumers experience a world of flavors right from their backyards this summer with its new Ninja Woodfire™ Outdoor Oven, aiming to provide a world-class cooking experience all in one place, all in one oven, all outdoors.

“After years of extensive consumer research, we uncovered the need for outdoor appliances that could provide versatility, worry-free BBQ smoking and traditional smokey flavors without the flame or guesswork in the outdoor space,” said Neil Shah, Chief Commercial Officer at SharkNinja. “Our Ninja Woodfire family gives consumers the ability to achieve the quintessential woodfire flavor they crave conveniently and with ease. Now, with the Ninja Woodfire™ Outdoor Oven, consumers can not only grill and smoke, but take their culinary experiences to new heights that go beyond what they could achieve with a traditional indoor oven.”