LG’s HS Company delivered record second-quarter results: 
– Revenue: KRW 6.59 trillion 
– Operating Profit: KRW 439.9 billion 

Despite global challenges, LG maintained strong margins through: 
– A dual-market strategy for premium & mass consumers 
– An 18% YoY boost in appliance subscriptions 
– Expansion of direct-to-consumer (D2C) sales via LGE.COM 
– Continued production and operational efficiencies 

Looking ahead, LG aims to further grow its subscription and D2C businesses while navigating tariff impacts and easing logistics costs.