LG Electronics has officially introduced its cutting-edge antimicrobial material, PuroTec™, to the European market—marking a pivotal moment for hygiene innovation in domestic appliances. Unveiled at K 2025, the world’s leading plastics and rubber trade fair in Düsseldorf, Germany, PuroTec™ is poised to redefine how we think about cleanliness and contamination control in everyday household products.

🔬 What Is PuroTec™?

PuroTec™ is a glass powder-based antimicrobial and antifungal additive. When incorporated into materials like plastic, paint, or rubber—even in small amounts—it actively combats odors and microbial contamination. Its versatility makes it ideal for a wide range of applications, but LG is placing a strong emphasis on its transformative potential in home appliances.

🏠 Domestic Appliances Get a Hygiene Upgrade

At the K Show, LG showcased a lineup of PuroTec™-enhanced products, with a spotlight on washing machines and refrigerators—two appliances that are especially vulnerable to moisture, mold, and bacterial buildup. By embedding PuroTec™ into the materials used in these appliances, LG is offering consumers a smarter, more sanitary solution for everyday living.

Other household items on display included:

– Bathroom fixtures with antimicrobial surfaces 
– Sofas and clothing treated to resist fungal growth 
– Automobile seats designed for cleaner, longer-lasting use 

This innovation aligns with growing consumer demand for health-conscious home environments, especially in the wake of heightened awareness around hygiene and indoor air quality.