Midea, a global leader in home appliances and white goods, has appointed Jack Green as its new Head of Sales for the UK and Ireland, reinforcing its commitment to regional growth and market expansion.

Green brings over 10 years of senior commercial experience from Whirlpool, where he held leadership roles across sales, marketing, and finance—most recently serving as Commercial Director for Hotpoint and Indesit. His career also includes roles at Next and Nestlé, with a strong track record in both UK and Swiss markets.

🗣️ “Joining Midea in June has been an exciting step,” said Green. “I’ve spent the past few months diving into our product portfolio and identifying growth opportunities. The team here is talented, driven, and aligned in our ambition to expand Midea’s footprint across the UK and Ireland.”

With Green’s appointment, Midea is poised to accelerate its presence in the UK white goods sector, leveraging his expertise to drive sales strategy, retailer partnerships, and brand visibility