Kenwood’s new digital campaign, built on a passion for design and expertise in the kitchen, focuses on those who have become real food-themed reference points on social media , authentic representatives of the passion for home cooking .

The numbers of this project are: 12 food influencers involved , over 100 videos shared during 2023 to an aggregate fan base of more than 14 million users . These figures reflect Kenwood’s goal of communicating in simple, authentic and personal language through influencer activity across their social media channels on Facebook, Instagram, YouTube and TikTok. The forecast is to double the brand’s organic visibility on social networks and significantly increase direct traffic from social networks to Kenwood Club, the recipe sharing platform which represents the heart of the brand’s editorial positioning.

“ The new strategic plan represents a significant evolution for the brand – comments Andrea D’Aloia, Italy marketing director of the De’Longhi Group -. We want to reach people’s homes not only with the quality of our products, but also and above all with our vision: preparing food at home thanks to Kenwood is easier, more fun and guarantees exceptional results. Influencers are the link between our philosophy and everyday life ”