Coway, South Korea’s No.1 environmental home appliances company, will participate in Aquatech Amsterdam 2025 from March 11th to 14th in Amsterdam Coway will explore new growth opportunities in the European water purifier market, by forging new partnerships and enhancing its brand awareness. Alongside its highly successful Asian product lineup, Coway is also set to introduce products optimized for European customers and businesses.
A highlight of Coway’s showcase at the exhibition will be the unveiling of the company’s upcoming water purifier, tentatively named ‘SWITCH.’ This eco-friendly model is able to adapt to various kitchen settings thanks to its countertop and under-sink convertibility, and also offers non-electric water purification, making it attractive to a diverse customer base — in particular to environmentally-conscious customers.
Coway will also showcase a variety of high-performance water purifiers that feature both cold-and-hot-water functions and ice-making capabilities, catering to a wide range of diverse customer lifestyles and business needs.
Looking ahead, Coway’s water purifier strategy aims at encompassing both commercial and consumer markets. For businesses, the company is set to introduce large-capacity standing water purifiers ideal for public institutions, businesses, and schools, alongside more compact models for environments short on space. For consumers, Coway will hone in on providing water purifiers that complement the modern smart home by offering such features as temperature control, measured dispensing, and easy self-maintenance for added convenience.
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Coway CES winner
Coway has been named a CES® 2025 Innovation Awards Honoree for three conceptual products that reflect the company’s future-forward technological direction, one that prioritizes providing the utmost in consumer convenience alongside optimized, fully customizable life solutions.
The products that have received honors in this year’s CES Innovation Awards are the ‘Digital Healthcare Bidet’ in the Home Appliances category, the ‘Smart Self-cleaning Air Purifier’ in the Sustainability & Energy/Power category, and the ‘Smart Home Care Air Purifier’ in the Smart Home category
‘Digital Healthcare Bidet’ is a conceptual bidet product that goes beyond the conventional cleaning functionality of traditional bidets by providing an integrated feature capable of providing the user with holistic health updates and tailored management based on the data collected and monitored over time during product use.
Coway’s ‘Smart Self-cleaning Air Purifier’ concept product, which features an innovative self-cleaning technology that removes the need for filter cleaning or replacement, was recognized in particular for its eco-friendly design that minimizes the production of filter waste.
The third product to have been awarded honors, the ‘Smart Home Care Air Purifier’, is a conceptual air purifier product that harnesses artificial intelligence (AI) technologies to design and provide optimized air care solutions for any space, thus making multi-room air purification more effective and seamless for the consumer
Coway Launches Affordable, Cylindrical Model for Small Spaces: The Airmega 100
Coway, a leading wellness tech company, newly launched the Airmega 100 air purifier, Airmega’s first cylindrical model offering an affordable and robust solution for smaller spaces within its product lineup in Europe.
The Airmega 100 has been meticulously designed with features that promote healthy air and rejuvenating rest amid hay fever season.
Featuring 360° air intake and a 3-stage HEPA filtration system, the Airmega 100 efficiently filters harmful pollutants and purifies the air within 63m2 space every hour. Using proprietary technology, the Airmega 100 captures 99.999% of nano-sized particles down to 0.01 microns, which is smaller than most allergens, bacteria, mold and pollen, and removes smoke and unpleasant odors, ensuring healthier indoor air.
Coway breathes fresh air into IFA 2022 with its latest range of ‘Noble’ purifiers
Conall Lee, Senior Vice President, Product Strategy and Global Business, talked about the company’s latest innovations and plans for the European market in an interview with the IFA International.
Can you tell us a little about your latest water and air purifiers?
Coway is showcasing a total of 23 home health appliances, including new products with improvements in performance, design, and ease-of-use aimed at targeting our European market. The focus are our premium appliances, ‘Noble Collection’, the ‘Icon Water Purifier Series’ equipped with AI function, and the all-new air purifier ‘Art Columbia’. We will also introduce new additions for Airmega, our air purifier lineup, which will be featured to launch in Europe in Q2 2022. We are especially excited for our ‘Noble Collection’, which foster flawless hygiene and a self-maintenance function meant to improve the quality of life for our European consumers.
What are the health and wellness benefits of using these?
According to EFA(European Federation of Allergy and Airways Diseases Patients’ associations), Europeans spend approximately 90% of their time indoors. However, it has been discovered that indoor air can be 70% more polluted than outdoor air. Moreover, ceaseless pollutants such as dust, pollen, and pet allergens anywhere have recently threatened the minimal standard of European health criteria. I reckon Coway’s HyperCaptive™ air filtration system is a great solution to protect from those harmful contaminants.
What makes Coway’s products stand out compared to the competition?
Coway has tirelessly refined its expertise in the home appliance industry-since our founding back in 1989. We leverage our expertise in all facets of our business, such as research and development of products, production, quality assurance testing, quality management and distribution, to preemptively discern consumer needs and potential issues to address them promptly.How will the market for these evolve over the next few years?
Nowadays, consumers have a growing interest in air quality since they have begun spending more time at home thanks to the covid-pandemic. Most Europeans suffer from indoor air pollution, such as carpet dust, pet dander, and mold. In addition, CO2 (Carbon dioxide) emissions due to wildfires caused by Climate change, allergies and asthma caused by pollen and VOCs threaten public health. For those reasons, I anticipate European consumers will have a growing concern for “Clean air” as demand for air purifiers continues to grow.
How important are events like IFA for the industry?
It has been difficult to express the differentiations in our products in only virtual spaces. However, with the return of IFA events, we can now return to conversing with our potential customers to ascertain their evolving needs and new opinions.
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