CIH, the electrical buying group, which is part of Euronics, has launched a new campaign focusing on sustainability that will run throughout the year and form a foundation for the brand going forward.

The dramatic jump in energy prices in recent months is part of the rising cost of living for UK consumers who are also increasingly aware of climate change and the general health of the planet.

The Government has introduced extra legislation to ensure that the products that consumers purchase are as energy efficient as possible.

Euronics is well placed to offer advice on the right electrical appliances and how they can be used to best effect to minimise energy and water consumption

“There’s so much information out there on sustainability that it can be a little overwhelming,” said Steve Scogings, chairman of CIH.

“What sets Euronics apart is our agents. They are your local experts and are there to find the most energy efficient appliances to fit their lifestyle and help customers navigate a pathway to a more sustainable future.

“Our ‘Just Ask’ messaging encourages consumers to speak to their local agents and learn more about what can be done and which products will fit their lifestyle the best. We will be providing agents with all the information and collateral they need to support customers with these decisions.”

The aim of the sustainability campaign is to help consumers understand the technologies contribute towards sustainability, and how to use their appliances to maximise energy and water efficiency, as well as the recyclability and the lifecycle of individual solutions.

Euronics has a range of tools available to help consumers understand the latest technologies as well as guidance on legislation.

For instance, Youreko’s Energy Savings Tool will help people realise the benefits of buying an energy efficient appliance. There is support for laundry, dishwasherand refrigeration products.

The Euronics website provides an overview of some of the key technologies available in the latest products including sensor drying technology, auto dosing, heat pump technology and induction hobs. It also includes useful features such as a guide to the updated energy labels, making it clearer for people to understand when they are looking at individual products.