Manuela Soffientini, President and CEO Electrolux major appliances and small clusters Italian and international, is the new president of Ceced Italy, the Confindustria association that brings together and represents companies that produce and sell household and professional appliances in Italy.”I assume this undertaking after-says a strategic phase of reorganization and association meeting that led to the refocusing on the core issues for members.” “Ceced Italy -fa notare- strengthens the continuity and focuses on Europe Ceced chains that are the essence of the house system: large appliances, small appliances, cabinets, components, in addition to biomass heating and fireplaces and chimneys” .

The issues facing the industry are increasingly numerous and complex: technical, environmental, political, supervisory and market development. Among them: the circular economy, which includes strengthening the WEEE system (electrical and electronic equipment waste); the connectivity based on smartness, not only the individual products, but also to larger systems to the smart city and smart grid; the energy label, which European legislation is under review; white certificates to finally get a tool accessible from the market.

With Manuela Soffientini collaborate, in addition to the technical structure of the association, led by 1 July 2016 by Marco Imparato, the three Vice-Presidents elected by: Vladimiro Carminati (De’Longhi), Antonella Ferrara (Ols), Beppe Fumagalli (Candy Hoover Group ).