Charlotte Green has been appointed CEO of BSH UK & Ireland.

Charlotte Green has been appointed CEO of BSH UK & Ireland.

Charlotte will be taking up the role from September 2026 and joins from Amazon, where she spent 15 years building and leading large, multi-market operations across the UK and Europe.

On joining BSH, Charlotte said: “I have long admired BSH and its brands, both as a consumer and from within the industry, so it is a privilege to be joining the company at such an exciting time.

“I’m looking forward to working with the team to build on the strong foundations already in place, strengthen our position across the UK and Ireland, and continue building close relationships with customers, consumers and trade partners

BSH UK & Ireland CEO Gunjan Srivastava to Step Down in January 2026

Gunjan Srivastava, CEO of BSH Home Appliances UK & Ireland, has announced his decision to step down, with his departure scheduled for January 2026.

Srivastava has played a pivotal role at BSH for nearly 12 years, having led the UK business since April 2020. Under his leadership, the company navigated a dynamic market landscape and continued to strengthen its position in the appliance sector.

BSH has yet to name his successor, stating that the appointment of a new UK CEO will be confirmed “at a later date