Samsung Electronics is reportedly preparing to withdraw from Hong Kong’s home appliance market, following its decision to stop appliance sales in mainland China earlier this year.

The reported move would see Samsung end local sales of major domestic appliances, including refrigerators, washing machines, air conditioners and vacuum cleaners.

The company is understood to have begun preparing for the withdrawal over the past one to two months. Several major appliance categories on Samsung Hong Kong’s website are already showing products as sold out.

Samsung is not, however, withdrawing from Hong Kong entirely. Its smartphone, television, monitor, audio and commercial display businesses will continue, with the company confirming that it is focusing resources on these product categories as part of a strategic adjustment.

Competition is believed to be a major factor behind the decision. Samsung faces established Japanese and American brands in the premium appliance sector, while Chinese manufacturers are putting increasing pressure on prices in the mid-range and entry-level markets.

According to industry reports, Samsung held approximately 15% of Hong Kong’s refrigerator market in 2025, ranking third behind Hitachi and Whirlpool.

The development follows Samsung’s May 2026 announcement that it would discontinue home appliance sales in mainland China.

Samsung says it will continue providing after-sales service, warranty and repair support for products already sold in Hong Kong.

For the wider appliance industry, the reported withdrawal highlights the growing competitive pressure facing international manufacturers in Asian markets, particularly where established premium brands and increasingly competitive Chinese manufacturers are fighting for market share.