Big news for the BSH Home Appliances Group and the Rhön-Grabfeld region.

After three highly successful decades of operations in Bad Neustadt, BSH is officially breaking ground on a new, state-of-the-art Floor Care Competence Center in neighboring Mellrichstadt. This is far more than a simple relocation. It is a deliberate, strategic investment in the future of premium home appliances — often grouped under the broader category of white goods — manufactured in Germany. 
By partnering with Panattoni to develop this next-generation manufacturing site, BSH is reinforcing the competitiveness of its global premium brands, Bosch and Siemens. The move signals a clear commitment to market-leading innovation and the enduring value of  Made in Germany quality in an increasingly challenging global environment.

Key Strategic Pillars of This Milestone

Future-proofing operations
  The new facility will leverage cutting-edge technology and modern infrastructure to support sustainable growth in the global floor-care segmentSecuring local expertise
  The outstanding, highly skilled team from Bad Neustadt will transition seamlessly to the new site in 2028, preserving decades of know-how.

Regional commitment

The project strengthens BSH’s long-term footprint in the Rhön-Grabfeld region and underscores continued investment in German manufacturing.

Great products are only made possible by an outstanding team. A huge thank you to everyone involved in making this milestone a reality.

This investment demonstrates that high-value, innovative production of white goods and home appliances can still thrive in Germany when companies combine skilled people, advanced technology, and a clear long-term vision.