With prolonged summer heat across much of Europe, staying hydrated has become a daily priority. Fresh, homemade drinks sound ideal—yet the preparation and clean-up often keep them from becoming a regular habit.

This year marks 70 years of juicing innovation at Panasonic. To mark the milestone, Panasonic is introducing its new Slow Juicer to the European market—designed to make fresh juice a practical part of everyday routines rather than an occasional treat.

The new Slow Juicer focuses on removing the usual friction. Panasonic’s patented non-mesh filter helps keep cleaning quick and straightforward, so making juice no longer means facing a lengthy clean-up afterwards. Homemade juice can finally fit into busy days without the usual hassle.

Nutritionist Lily Soutter notes that “a slow juicer can be a convenient way to maximise nutrition, pack in more vegetables, enjoy fresh flavour and get the most out of fresh produce.” In summer, that might mean a simple fruit juice for refreshment or a green smoothie packed with nutrients—whatever fits the moment.

Seventy years on, the ambition remains consistent: help people enjoy fresh ingredients with less preparation, less cleaning, and more convenience. The new Slow Juicer continues that tradition for modern European kitchens.