Leading global electronics giants Samsung and LG are showcasing their latest innovations at the Appliance and Electronics World Expo 2025 (AWE) in Shanghai. The exhibition features home appliances specifically designed for the Chinese market alongside cutting-edge AI-powered home experiences from both companies.
Samsung’s expansive 1,512-square-meter booth highlights its “AI for All” vision, presenting its Bespoke AI appliance lineup and interconnected scenarios. Key products include the new Bespoke AI hybrid refrigerator with a 9-inch screen and the Bespoke AI combo washer-dryer featuring a 7-inch display, both emphasizing AI-driven usability. Samsung is also introducing the space-saving Kitchen Fit Max refrigerator tailored for Chinese kitchens and other Bespoke appliances like a slim washing machine and the AI Steam floor cleaner.
LG Electronics, with its 1,104-square-meter exhibition under the theme “Affectionate Intelligence for Diverse Lifestyles,” is demonstrating its AI-centric home solutions. The LG ThinQ On, an AI home hub utilizing speech, action, and environmental recognition to manage connected devices, takes center stage. LG is also emphasizing its AI core technology integrated into appliances like AI DD washing machines and smart air conditioners. Furthermore, LG is presenting energy-efficient premium appliances and customized home setups catering to various lifestyles, including families, newlyweds, seniors, and pet owners.
AWE, recognized as one of the top three global consumer electronics shows, alongside CES and IFA, anticipates over 360,000 visitors and hosts around 1,000 participating companies this year.