Luxury appliance brand De Dietrich is making a grand comeback in the Australian market after more than 10 years. This re-entry is marked by a significant shift in strategy, as De Dietrich’s parent company has established a dedicated subsidiary to manage direct sales in both Australia and New Zealand—completely bypassing traditional distribution or agency partnerships.

As part of this multi-million-dollar investment, a state-of-the-art Sydney Experience Centre is currently under construction in Rozelle, near the heart of Sydney’s CBD. The centre is set to open its doors this May, offering consumers an immersive introduction to De Dietrich’s innovative products. Further plans are underway to launch additional Experience Centres across major cities, including Melbourne, Brisbane, and Perth, solidifying De Dietrich’s presence in the region.