Rowenta, the number one floor care brand in France, is taking a significant step by relocating the production of its stick vacuums. These products, previously made in China, will now be produced at their site in Vernon (Eure) to meet the growing demand in France and across Europe.  This strategic relocation is part of our commitment to strengthen local roots while delivering products that are increasingly efficient and environmentally friendly. In 2024, the X-Force Flex 13.60 will become the first cordless vacuum cleaner made in France, followed by the launch of the X-Force Flex 14.80 in March 2025.To celebrate 140 years of innovation, Rowenta is hosting a unique event in Paris: an immersive pop-up store open to the public, where visitors can discover our latest products and test them in real-life scenarios inspired by post-party scenes. For 140 years, Rowenta has been innovating to improve the daily lives of consumers worldwide.