BORA unveiled a series of products during their Product Launch Event

The BORA Pure M with its signature vertical slider made its appearance. Alongside, lighting solutions were introduced, notably the linear pendant light – BORA Horizon, and the vertical pendant light – BORA Stars.
BORA ventured into presenting an extendable vacuum-sealing system for kitchen countertops,
The main highlight in my opinion, however, was the introduction of three freezer solutions. According to BORA, these freezers are designed with intelligent circulating air cooling to ensure optimal temperature stability. An added feature is the integrated odor filter, aimed at reducing unpleasant fridge odors.

BORA branching out into peripheral products like for instance lighting and vacuum-sealing solutions. At first glance, this might seem a departure from their original product – cooktops with integrated exhaust systems. The addition of freezer solutions now rounds off their offerings in the large kitchen appliances segment. It’s going to be fascinating to watch how this once-specialized provider positions itself brand-wise for the future. The coming months will surely demand some additional communication to clearly convey their brand positioning to the market.