Korean home appliance firms struggle for foothold in China

Samsung and LG have repeatedly been knocking on the door of China’s home appliance market, but progress has been thwarted by intensified rivalry from local brands and escalating tensions between the two countries.

Korean TVs from Samsung Electronics and LG Electronics accounted for a mere 4.1 percent of China’s TV market in 2022, according to market tracker Omdia.

That represents 3 percentage points drop from 2019.In terms of refrigerators, the number of Korean refrigerators imported to China shrunk by 21.8 percent in 2022 year-on-year.
 
Neither Samsung nor LG were included in the top 10 refrigerator brands sold in the country last year, according to global market tracker AVC.Haier, a value-for-money Chinese consumer electronics brand, accounted for 32.7 percent of the market taking the lead. Germany’s Siemens was the only foreign brand included in the list.
 

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