They will lead sales and marketing strategies for the three brands Candy, Hoover and Haier

2023 for Haier Europe begins with two new names at the top of the commercial and marketing area. Sabrina Zara, former marketing director for Italy, is the new Haier sales director while Atena Manca, formerly Haier and IoT brand manager, will lead the marketing division as Marketing Leader Italy.

Both will report directly to Emiliano Garofalo, Italy country manager, and will be in charge of sales and marketing strategies, respectively, for the three brands Candy, Hoover and Haier with particular attention to the development of IoT ecosystems and the concept of ‘zero distance to consumer’.

The decision to focus on two managers already in the team – explains a note – underlines the commitment of the Italian branch in supporting the consolidation of internal growth paths.