LG presented at CES 2023 a new colour option for its refrigerator with MoodUP to offer personalized customer experiences. “Coming to LG’s colour-changing fridge in collaboration with the world-renowned Pantone Color Institute, Viva Magenta – the Pantone Colour of the Year 2023 – is a brave and fearless crimson red that injects excitement and drama into home interiors, energizing any environment with its dynamic vibrancy”, the company commented. The refrigerator with MoodUP, unveiled at IFA 2022 in Berlin last September, boasts a diverse range of colors to choose from and provides a convenient way for users to enliven their kitchen whenever they feel the need to change or refresh the mood. MoodUP users can easily select and apply Viva Magenta – and any of the other available colours – by using the intuitive LG ThinQ app. Implementing LED color-changeable door panels, LG’s kitchen solution gives users the ability to customize the look of their fridge without the cost and hassle of having to physically replace any of its exterior elements.