Franke Europe campaign

The new pan-European campaign “The Great Stage” the intelligent solutions for the home and the design of Franke Home Solutions are staged, for a kitchen suited to everyone’s wishes

range of integrated solutions to meet every need in the new pan-European Franke Home Solutions campaign , in line with the Division’s change strategy following the Group’s rebranding : it’s “The Great stage” , built on the company’s forward-looking strategy, which combines an exclusive design with excellent functionality , Swiss quality and eco-conscious innovations for a better life.

The Franke Home Solutions division was born in 2021 from the merger of the Franke Kitchen Systems and Faber Hoods & Cooking Systems divisions and has since then built on the Group’s decennial experience and its innovative strategy in the sectors of preparation and cooking for the home kitchen across all product categories, including sinks, mixers, hoods, hobs, ovens, accessories and food preparation systems. Many of the division’s innovative products have already won several design awards, such as the prestigious Red Dot and iF Design Award.Available on digital and print channels , “The Great Stage” celebrates the delicious virtues of cooking at home, where every meal preparation can become something exciting . The video spot takes the audience on a one-day adventure in the life of the protagonist, a passionate home and kitchen lover who lives his culinary creativity to the fullest with the help of the Franke integrated system, which includes sink, mixer, hood and cooking tools, all part of the exclusive Mythos range. With the claim “A Great Performance Deserves a Great Stage” (“A great performance deserves a great stage”), Franke Home Solutions imagines the kitchen as a stage, in fact, to show your best culinary skills and enjoy the conviviality of the moment.

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