Neff opens in the heart of the Rome a new flagship store developed on two floors and signed by Alessandro Dal Monte and Chiara Pischiutti of Loop Design On the ground floor, characterized by large windows that allow for the creation of natural lighting, there is the “Bistrot” area with a large active island kitchen and the “Social Table” , a symbolic element of the Neff brand. On display all the premium appliances by Neff: from the iconic Slide&Hide® ovens with the exclusive retractable door to the induction hobs with integrated hood , from the Glass Draft design hood to the brand new range of wine cellars , from dishwashers to built-in refrigerators and free placement. Downstairs, a large training areadedicated to customers and resellers, to get to know and try out Neff appliances and related features. The showroom is characterized by an elegant and welcoming style, where there is no shortage of well-finished elements and details that recall the world, the style and the founding values of the company, such as authenticity, sharing and the link with the territory.

For the showroom inauguration events, Sarah Cicolini , chef and owner of the contemporary trattoria “SantoPalato” and Paolo Ciavarro took on a challenge in the kitchen in the name of the best Roman culinary tradition with the help of Neff appliances, while the DJ Alessio Bertallot offered guests the best of the music he selected for the “Neff Sounds Good” project in a dedicated DJ set. This opening follows the experience of the similar brand store in Milan , located in via Lazzaretto 3, opened in 2018 in the central Porta Venezia district.

“ We are proud to inaugurate this new space entirely dedicated to Neff in the heart of Rome. This is a very important stage for the development of the brand in our country: through the Neff Collection Showroom we intend to establish ourselves further in the area and bring the brand closer to final consumers, who are passionate about cooking and beyond, so that they can live real experiences in contact with the brand, touching the uniqueness of our appliances with your own hands ” says Sarah Evi, Neff Brand Communication Manager .