Wednesday 9th November Miele London launched their exclusive Christmas activation at our Experience Centre in Bluewater.

Miele wanted to activate a show-stopping window to encourage consumers to experience Miele. The Miele Kaleidoscope is a visual metaphor for bringing to life ‘extraordinary’ and the design evokes a sense of festivity. The concept of the Experience Centre is to really bring the Miele brand to life. It’s a destination of discovery, where consumers can truly experience how extraordinary products are for themselves.