Did you know? 94% of all adults are unaware of how much plastic is in clothes, according to our latest report into attitudes and behaviors towards laundry. When put to a fiber test, 68% of Europeans were unaware that Nylon is a plastic fiber and 62% didn’t know Polyester, the world’s commonly used fiber, is plastic.

Part of the problem, according to sarah schaefer, Electrolux VP Sustainability Europe, is a lack of awareness of what ‘synthetic’ means.

“We have become so accustomed to the phrase ‘synthetic material’ that the majority of us have lost sight of the fact that most of these synthetic materials are actually plastic,” said Schaefer. “Our research shows that there is an urgent need to help people understand more about the materials they are buying and how best to care for them as well as encouraging as many people as possible to adopt more
environmentally positive laundry practices,” continued Schaefer. “By taking a series of small steps, including installing a Microplastic Filter, each of us can reduce our environmental impact from textiles.”