Smeg’s flagship London store is owned by the crown estate, ultimately headed up by the Queen and in honour of the Queen’s Platinum Jubilee, our store windows have been given a royal makeover featuring a selection of our Union Jack appliances.

The front of the store, in the regent street window, features the star of the show.
Regally sitting upon a luxurious red and gold throne is Smeg’s FAB10 minibar in patriotic iconic union jack design. This cool little appliance is perfect for storing celebratory drinks and snacks for the big day and make a great addition to bedrooms or even man caves!

No royal would be complete without their crown, which sits proudly on its own cushion, whilst the official logo for the Queen’s jubilee and the words ‘Long to reign over us, god save the queen’ complete the display.