Vestel plans to support its rapid expansion in emerging regions, such as Oceania, with a US$180 million investment in increased production capacity.
Identifying Australia and New Zealand as two important emerging high-growth markets, the ODM/OEM technology giant has committed the spend to keep up with demand across all major domestic appliance (MDA) product categories. These include cooking, refrigeration, dishcare and laundry products, which make up most of its current, soon-to-increase MDA production capacity of 13.5 million units..