LG Expands Industry-First ‘Craft Ice’ Feature To More Refrigerator Models In 2020

LG Electronics USA continues to redefine the art of home entertaining by expanding the industry-first LG Craft Ice™ feature to 15 additional smart refrigerator models in different sizes, configurations and premium finishes rolling out in spring 2020.LG refrigerators with Craft Ice are the first of their kind in the industry and bring one of the most prolific beverage trends into the home by automatically making slow-melting round ice (measuring 2 inches in diameter) without the hassle of manually filling and freezing ice molds.


LG refrigerators with Craft Ice are the first of their kind in the industry and bring one of the most prolific beverage trends into the home by automatically making slow-melting round ice (measuring 2 inches in diameter) without the hassle of manually filling and freezing ice molds.
LG refrigerators with Craft Ice are the first of their kind in the industry and bring one of the most prolific beverage trends into the home by automatically making slow-melting round ice (measuring 2 inches in diameter) without the hassle of manually filling and freezing ice molds.
LG Electronics USA continues to redefine the art of home entertaining by expanding the industry-first LG Craft Ice™ feature to 15 additional smart refrigerator models in different sizes, configurations and premium finishes rolling out in spring 2020.
LG Electronics USA continues to redefine the art of home entertaining by expanding the industry-first LG Craft Ice™ feature to 15 additional smart refrigerator models in different sizes, configurations and premium finishes rolling out in spring 2020.
With the ability to store up to 25 ice spheres in the freezer drawer bin and auto-replenishment, LG refrigerators with Craft Ice represent a paradigm shift for home entertaining – opening up a new frontier for home mixologists and cocktail connoisseurs, while also keeping sodas, lemonade, iced coffee, and other drinks, colder for longer.

The new 2020 models from LG, the most-awarded brand in home appliances,* offer round LG Craft Ice in the freezer drawer along with crushed and cubed ice in the refrigerator door. Each features an automatic water dispenser that measures the exact amount (4, 8, 16 or 32 ounces) of fresh, filtered water and automatically turns off when done, leaving the guesswork out of measuring for drink mixes and recipes.

The 15 new Craft Ice refrigerators announced at the 2020 Kitchen & Bath Industry Show will be offered in premium finishes including PrintProof™ Black Stainless and PrintProof Stainless Steel under the LG and LG Studio brands. They will be available in various configurations and sizes – French-door, bottom-freezer and side-by-side models in standard and counter depth – for unparalleled custom kitchen design flexibility.

The new 2020 LG Craft Ice refrigerators build on the success of the four award-winning LG InstaView™ Door-in-Door® refrigerators available now – models LRFVS3006S, LRFVS3006D, LRFVC2406S and LRFVC2406D, the first in the industry to offer this exclusive innovation. Recognized for their iconic tinted glass panel in the door, LG InstaView Refrigerators allow users to knock twice to illuminate the interior and see inside, making choosing favorite grab and go foods before opening the door easy and reducing cold air loss.

“With this expanded range of models, LG is offering a wider range of consumers access to one of hottest trends in the industry, as well as providing more exciting choices when designing their kitchen, proving that with LG there’s no need to compromise,” said David VanderWaal, senior vice president of marketing, LG Electronics USA.

Each of the Craft Ice models are equipped with Wi-Fi connectivity for enhanced convenience. Using the LG ThinQ® mobile app, users can manage LG smart refrigerators remotely, receive alerts if the refrigerator door is left open, set fresh food and freezer temperatures or turn IcePlus™ on and off. For added convenience, LG smart refrigerators respond to voice commands via Amazon Alexa and the Google Assistant.

LG refrigerators with Craft Ice will also support LG Proactive Customer Care – a new smart customer service solution that leverages artificial intelligence to deliver peace of mind and enhanced customer satisfaction, along with improved product performance and longevity. The service can immediately alert users to potential problems before they occur, expedite repairs when they are needed, and offer useful maintenance tips to keep LG appliances performing their best.

The expanded 2020 line of LG Craft Ice refrigerators starts at $3,499 and will begin rolling out at retailers nationwide in March.

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