JAPAN’S NEW CHOUCHOU!

With its mix of tradition, technology, and avant-garde trends, the Japanese market is always full of surprises! T-fal presents its latest Linen Care innovation: the Steam Chouchou, a combination iron and garment steamer that takes up little room!

In November, T-fal launched a new versatile appliance that both steams and irons clothes. It was specially designed for Japanese consumers in the 2-in-1 ironing market, which is particularly large in Japan. With its rounded shape, small size, and top-notch results, Steam Chouchou saves both space and time, important issues in this market.

Driven by a launch plan targeting the fashion and beauty sectors, Steam Chouchou has already won over influencers and fashionistas, who use it to look their best every day!

T-fal Steam Chouchou

https://www.groupeseb.com/en/news/japans-new-chouchou

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