Enric Tria has been appointed new general manager of the Taurus Group for Europe, a position he has held since June 1, 2019 reporting to the CEOs, and from which he will contribute to the consolidation of the Taurus Group, as a benchmark in the PAE sector . Currently a member of the Taurus Group Management Committee, he joined the company in 1996, developing several positions in the commercial area since then until his appointment as commercial director in 2009, contributing to the important international development of the Group.
One of the main objectives set in this new stage is to consolidate the positioning of the company as one of the driving forces of technological innovation in the sector, turning Taurus into intelligent purchasing. A clear example of this strategy is the imminent launch of Mycook Touch Black Edition, a limited edition of its star kitchen robot. This launch will be supported by a 360 communication campaign, which will include TV and online media campaigns.
Taurus Group is a multi-local corporate group in expansion, comprising 16 brands.
It all began in 1962 when two entrepreneurs from a small town in the Pyrenees started making coffee grinders and hairdryers in a garage. Fifty years later, Taurus has consolidated itself as market leader in Spain for small household appliances, as a result of a large scale national and international expansion process
The following brands are marketed by the Taurus Group: Taurus, Turmix, Casals, Winsor, Minimoka, Taurus Professional, Solac, Mallory (Brazil), Práctika (Peru), Inalsa (India), Mellerware and Lucky (South Africa), Alpatec and White&Brown (France).