Electrolux today announced it is investing in Sweden-based Karma, a leading startup that helps restaurants and supermarkets reduce food waste by selling unsold food to consumers. The investment is part of a wider USD 12 million round with other investors. Electrolux and Karma are also initiating a strategic partnership to explore common solutions in reducing food waste.
The new partnership with Karma will explore new innovative solutions within the future of food and help to scale up the fight against food waste. The partnership will combine Electrolux expertise within appliances and food preservation with Karma’s digital platform and expertise within sharing economy.