Candy pretty in pink

There is also an Italian excellence in Berlin on the stage of IFA 2018 , the most important tech event in Europe. The Candy group stands out thanks to innovative solutions for washing, smart home and the kitchen of the future with a high level of design.
Since 2013 the group has been the protagonist of a progressive and unstoppable growth, + 36% in washing, 102% in the cooking sector and + 39% for small appliances .

The real pink
The partnership with another Italian reality, Garage Italia of Lapo Elkann has given birth to Bianca Millennial Pink , a “pink” version of the washing machine with voice commands by Candy, which can also understand and optimize the habits of the smartphone through the smartphone. user and his washes and help him in the most suitable programs.
After cars and glasses, Lapo tries to bring a breath of color and innovation also in the home appliances. This time not with a covering film, but with a real paint, more effective and lasting considering the type of product.

The Millennial Pink is a limited edition , with a final price that should be around 1,200 euros, maybe a bit ‘high to reach a range of public normally not interested in this type of appliance, but for sure (in our opinion) a good choice of partnership in the era of personalization and a good road to the future regarding the development of home appliances.

Beppe Fumagalli, at Candy Group at IFA 2018
Beppe Fumagalli, at Candy Group at IFA 2018

« The new MIllennial Pink model combines two peculiarities: the unmistakable style of Garage Italia and the inclination towards innovation combined with the Italian spirit of Candy, which for years has invested a large part of its forces in the study of innovative technologies capable of improving the people’s lives, “explains Aldo Fumagalli , Candy’s Head of Washing Appliances Business Sector and Connectivity.

Prime of the class
Another important innovation concerning washing machines at home is Rapid’ò , a model characterized by an ergonomic shape and optimized washing times (intensive washing in 39 minutes) with a raised porthole that characterizes the design and facilitates loading operations. and discharge.

As for the Hoover brand , the Axi washing machine keeps a bench in a new, more advanced version, a top of the range that stands out thanks to its smart functions, capacity and energy efficiency. The TED system allows the recognition of fabrics and stains and, thanks to the dedicated app, Axi provides advice on washes. Direct Voice voice commands are also compatible, as well as having a load capacity of 14 kg and an energy class A +++.

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